Thanks for downloading Graffiti!
We know you’re excited about building your new Graffiti site, but please be patient as your download is being prepared. If you click the link below, you will experience a delay in processing.
If your download doesn’t start after you count to 10 backwards in Roman numerals, please click here.
First, I thought it was interesting that they said "If your download doesn’t start after you count to 10 backwards in Roman numerals, please click here." Then, I started wondering… is this the best way to deliver a download to users?
The "automatic download" is rather ubiquitous — nearly all web sites use it. Some questions I wonder about…
- What percentage of users get the automatic download? How close to 100% is this number? If it’s far from 100%, should we rethink the approach?
- For those who do get the automatic download, is it something they are comfortable with? Do they typically respond correctly to the browser’s response ("open/save" prompts, or those silly IE slide-in alert bars that people tend not to see)?
- For those who don’t get the automatic download, how long does it take them to figure out how to initiate the download manually? What’s the abandon rate?
I don’t know the answer to any of those questions, but on the surface, I’d think a better approach (using the GraffitiCMS example above) would be to not have an automatic download. Instead, change the text of the page to the below, and have a big [START DOWNLOAD] button.
Your Graffiti download is ready!
We know you’re excited about building your new Graffiti site. Please click the Start Download link below to get your copy of Graffiti.
I wonder if an approach like that is more useful to users, and has a lower abandon rate than the automatic download approach…